Quality Street Advert Analysis Structure and design of this advert has many obvious hidden messages: The gold frame implies of a halo effect around the man holding the product that might exaggerate how the product makes one feel. To dig deeper and to support this assumption, it also shows that the man might feel like he is in heaven since he's getting attention from two lovely ladies. Also since the man and the product take the central framing might also distract the audience, who are watching the advert, from other hidden messages. The Typography is strong, forming the bottom third of the poster, and the strong purple colour stands out to draw the consumers’ eyes to the name. Hand-drawn, artistic nature of the design, with a rich colour palette of primary and secondary colours, links to the post-war consumerist culture. Persuasive language techniques such as alliteration, emotive language and superlatives are all indicative of a well-read educated audience; ...